Typographic Design:

Form and Communication

Fourth Edition

Unity of Design in the Type Font

Tremendous diversity of form exists in the typographic font. Twenty-six capitals, twenty-six lowercase letters, ten numerals, punctuation, and other graphic elements must be integrated into a system that can be successfully combined into innumerable words.

Letterform combinations from the Times Roman Bold font demonstrate visual similarities that bring wholeness to typography. Letterforms share similar parts. A repetition of curves, verticals, horizontals, and serifs are combined to bring variety and unity to typographic designs using this typeface. All well-designed fonts of type display this principle of repetition with the variety that is found in Times Roman Bold.

Basic Elements of Typeface Design