Typographic Design:

Form and Communication

Fourth Edition

Single-Column Grids

When text appears as a simple, linear narrative, as in the traditional novel or exhibition panel, it is often best to set it as a single block. There exist many ways to orient single text blocks to pages (or other spatial fields). These choices are most often related to budget constraints, standard paper sizes, and the function of typographic information. Some designers still find it rewarding to revisit the golden section from time to time. But more often than not, alternative approaches to proportions are developed. The designer's own intuitive sense of proportion is nurtured through observation and practice.

Basic Elements of Typeface Design