Typographic Design:

Form and Communication

Fourth Edition

Directional Poster: From your house to the university

Malka E. Michelson
Erin Roach
Susan Ulsh
Todd Duchynski
Monique Maiorana

Philadelphia University

Typographic posters reveal the directional path between students’ homes and the university. Message content, hierarchy, sequencing of letters, words, and lines of type were explored to enhance the development of a typographic landscape. Bumpy, smooth, straight, jagged, curvy, up, down, slow, traffic jams, smooth sailing, bumper to bumper, confusing, farmland, city, over water, and through tunnels are examples of concepts explored through typographic space to amplify and expand content, context, and meaning.

Basic Elements of Typeface Design