Typographic Design:

Form and Communication

Fourth Edition

Typezine: My Favorite Typeface

Rob Carter
Henk Groenendijk
C.J. Hawn
Jung Kwon

Virginia Commonwealth University

After considering many possibilities, students were asked to select their favorite typeface – one with which they would choose to have a “love affair.” On the basis of the selected typefaces, six pages were designed by each student to be combined into a single collection. The content for each page consists of the following: title, type specimens, image having a metaphorical relationship to the typeface, love letter to the typeface, experimental interpretation of the typeface, and a page revealing the research process.

This project exposes students to the enormous range of available typefaces, creating an awareness of the history, form, and function of different typefaces.

Basic Elements of Typeface Design