Typographic Design:

Form and Communication

Fourth Edition

Flowering Typography

Instructor:
Dennis Y. Ichiyama
Designer:
Li Zhang

Purdue University

Selected letters of the alphabet were combined with images of flowers that have been reduced into visually simplified forms. Each letter is coupled with a flower whose generic name begins with the chosen letter.

A primary objective of this project is to achieve a harmonious synthesis between type and image, and in the process create a new visual configuration. It is essential in the process of creating this hybrid form that the recognizability of both the letterform and flower be preserved. Another fundamental concern is to explore the dynamic relationship between positive and negative space.

Basic Elements of Typeface Design