Typographic Design:

Form and Communication

Fourth Edition

Information Design: Changing Parameters

Marcia Lausen
Eric Roth
Tim Russow

University of Chicago

Selecting their own subject matter, students explore changing typographic parameters and the resulting effect of these changes upon communication in four exercises. Typographic variables change for each exercise: one size and one weight; two sizes or two weights; any number of sizes and weights; and incorporation of an image with any number of type sizes and weights.

Related goals of the project include instructing students in the use of numeric figures in typography, the relationship of subject and data to visual presentation, the different forms of emphasis and hierarchy in typography, the interaction of type and image, and the basic systems of structure and alignment in typography.

Basic Elements of Typeface Design