Typographic Design:

Form and Communication

Fourth Edition

Sequential Typographic Forms in Space

Akira Ouchi
Virginia Commonwealth University Sophomores

Virginia Commonwealth University

By cropping, shifting, rotating, and scaling a large sampling of single letterforms within square modules, students discover the dynamic relationships between form and counterform and the resulting effect upon visual space. Students then proceed with a study of typographic kinetics by organizing selected modules into a linear sequence of ten modules.

Similar to musical scores, diagram sketches enable students to articulate and test sequences with respect to rhythmic patterns, shape and value transitions, and the flow of typographic elements.

Basic Elements of Typeface Design