Typographic Design:

Form and Communication

Fourth Edition

Typographic Animation

Claudia Dallendorfer
Jean-Benoit Levy
Hung Che Lin
Chih Fan Ting

Academy of Art University Department of Computer Arts and New Media, San Francisco

This project, taught by two designers from different areas of expertise – one new media and the other print – focuses on the development and production of twodimensional, black and white animations. Students first select a small toy that is accompanied by a set of nonverbal instructions revealing how the toy is assembled.

Using words and sentences, these instructions are interpreted verbally and translated into typographic compositions. These compositions serve as “scores” for typographic animations that communicate the process of assembling each toy. A primary objective of the project is to explore the communicative potential of moving typography and sound.

Basic Elements of Typeface Design